By THE INDEPENDENT UG
Kampala, Uganda | THE INDEPENDENT 100% of the waste material collected from the first edition of Bell Roast and Rhyme this year, at Jahazi Pier Munyonyo, was recycled, reused, and repurposed as part of Bell Lager’s commitment to reducing its environmental impact from any consumer engagements.
The Roast and Rhyme specific initiative employed a waste management team that ensured proper waste disposal during and after the event, with 37% (170.7kg) of collected waste recycled, and 63% (about 282.2kg) of the waste reused.
The waste collected ranged from plastics, silver plates, aluminum cans, chipboards, and food waste.
The brand pioneered the drive toward sustainable growth last year at the inaugural Obafest at the same venue, with over 83% of the collected waste recycled from the festival.
Media reports indicate that the National Environment Management Authority (NEMA) revealed that Uganda generates 600 tonnes of plastics daily.
In Kampala alone, 150 tonnes of waste are generated every day, and it is estimated that in urban areas, waste generation per capita stands at around one kilogram per day, with only 40 percent of plastic waste produced in urban areas being collected, leaving 60 percent to accumulate, leading to a number of problems.
According to Grace Amme, the Bell Lager Brand Manager at Uganda Breweries Limited, Bell Lager is pioneering a shift toward more environmentally friendly practices in the entertainment industry, as well as reducing the diverse impacts of waste on the environment.
“We’re cognizant of the waste generated at consumer engagements and as such, aim at sustainably co-existing with the environment within which we operate and serve our consumers,” she added.
The flagship beer of Uganda Breweries Limited, a subsidiary of Diageo, is in line with Society 20230, a global program to create a more inclusive and sustainable world.
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