By CHIMPREPORTS
Evolve Africa has demonstrated a longstanding commitment to recognizing and celebrating professional excellence in the Ugandan marketing sector through their annual Uganda Marketing Excellence Awards (UMEAS).
The establishment acknowledges the transformative power of data-driven insights and believes that behind every great marketing initiative lies a wealth of data waiting to be harnessed, understood, and applied.
Against this backdrop, Evolve Africa found it imperative to present a data-driven industry document on how the Ugandan marketing sector fared in the year 2023.
Evolve Africa shared their findings about the UMEAS, a representation of the Ugandan marketing sector for the year 2023, in a well-prepared report that they believe will be ‘a source of knowledge and inspiration.’ It will serve as a guide for marketers, strategists, and decision-makers to navigate the ever-evolving field of marketing.
According to JohnPaul Okwi, the president of a six-member jury comprising renowned industry marketing professionals, which presided over the UMEAS 2022/2023, over 250 campaign assets that participated in UMEAS 2023 were evaluated to uncover the ‘why’ behind what worked.
“The results reinforce what we know about the brilliance of UMEAS winners; they are strong at cutting through clutter, creating memories for the brands, and setting the brands apart in people’s minds,” Okwi said.
The distinguished jury includes Dr. Benedict Mugerwa, the Center Head of Professional Courses at the Uganda Management Institute (UMI), Ngulumi Immaculate Nabatte, CMO at Centenary Bank, John Paul Okwi, manager events and sponsorships at MTN Uganda, Rogers Anguzu, commercial director at Crown Beverages Limited, Barbara Arimi, head of marketing and communications at NSSF, and Jackie Namara, CEO of Iguru Consult Limited.
Okwi emphasized that the jury’s evaluation was only subject to the information received for the UMEAS 2023, with submissions informed by a communicated criterion before and during the submission period.
The judging criteria were alignment to overall marketing and/or corporate strategy detailing all marketing objectives, sharing market insights that informed campaign execution or product/process service developed, execution with mechanics & budgets, and finally, impact measurement.
According to Shafic Ssemakula, the Co-founder of Evolve Africa, the team deeply studied and analyzed the data and insights gathered from the entrants and winners of the 2023 UMEAS to come up with the report.
Ssemakula added that the report will help everyone reading it join the marketing fraternity in a quest to understand not just what worked but why and how it worked.
“Evolve Africa would like to extend their deepest gratitude to the UMEAS community of marketers, brands, and agencies for their invaluable contributions, the entrants for their willingness to share their works, and the winners for their remarkable achievements. Special appreciation also goes to the diligent UMEAS jury who poured their expertise into bringing this report to life. As you immerse yourself in the findings and insights presented, you will find inspiration that sparks new ideas and strategies that resonate with your goals to continue your pursuit of marketing excellence,” Shafic said.
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