MultiChoice has sunk to new depths of greed, once again gouging its long-suffering subscribers by hiking DStv and GOtv subscription rates for the second time in less than six months. This obscene money grab is a disgusting slap in the face to loyal customers who already struggle to afford this overpriced, lackluster service. It’s as if MultiChoice gets off on exploiting its subscribers, knowing they’re stuck between a rock and a hard place, with no better options for live sports and entertainment.
These latest increases average around 3% across their packages, which on the surface may seem small. But for many Ugandans, already battling sky-high inflation and a weak economy, it’s the difference between barely hanging on and giving up entirely. The Compact Plus plan, for instance, has gone from an already outrageous Shs170,000 to Shs175,000. This is robbery, plain and simple. MultiChoice knows it has sports fans by the throat with content like the Champions League, UFC, and NBA, and they’re squeezing every last shilling from their wallets.
But they didn’t stop there. The company’s top-tier Premium package, a bloated mess of over 170 channels—most of which no one even watches—has jumped from Shs290,000 to a mind-boggling Shs300,000. And for what? Recycled foreign content that can easily be found on cheaper, better streaming platforms like Netflix. And speaking of cheaper alternatives, even GOtv wasn’t spared from this bloodsucking scheme. The Supa subscription, which cost Shs69,000, is now a painful Shs71,000.
This is nothing short of daylight robbery, and Ugandans are fed up. Social media is ablaze with outrage, and subscribers are threatening to jump ship. They’ve had enough of MultiChoice’s incessant price hikes and have even called on the Uganda Communications Commission to step in. But let’s face it—regulation is a joke. MultiChoice has monopolized the market, and as long as they control live sports, they’ll keep exploiting viewers like parasites.
What makes this even more disgusting is that MultiChoice is bleeding money themselves. This joke of a company is drowning in debt—Shs9.1 trillion, to be exact. Meanwhile, their assets barely scrape Shs8.92 trillion. They’re bankrupt in all but name, yet they have the audacity to keep jacking up prices while hiding behind the excuse of “rising production costs.” The real reason? Desperation. MultiChoice’s financials are crumbling, and they’re scrambling to stay afloat by sucking every last drop from their customers.
Their so-called “savior,” Showmax, is a pathetic joke. The streaming service generated $53 million in revenue last year but hemorrhaged $141 million in losses. The idea that Showmax will break even by 2027 is laughable. MultiChoice is clutching at straws, and instead of cutting its losses, it’s dumping them on the backs of loyal subscribers who can barely afford it.
The Canal+ merger might look like a lifeline, but even that won’t save MultiChoice from its inevitable downfall. This bloated, greedy company is circling the drain, and sooner or later, it’ll collapse under the weight of its own incompetence and greed. Ugandans are wise to the scam, and the mass exodus has already begun. MultiChoice’s legacy will be one of failure, exploitation, and broken trust, as their greed finally seals their fate.
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